Concepts

The whole point of this Rookie is to conceptualise then realise something within the entertainment industry. The first stage is, obviously, to come up with the type of events you want to work on as a team.
In the end, we submitted 5 concepts to the Management Team

1. International Music Conference

An (inter)national music conference with as the main theme; how to monetize music. The conference would be aimed at musicians, artist managers, bookers and other relevant positions in the music industry.

A conference was an option given by our coaches, who already had a client lined up. Another group had also opted to create a concept for this, however we see no reason as to why we couldn't work together on making it one great event

2. Music and Fashion

Associating music with fashion has always been one of the key factors to sell music. The best example of a musician being a trendsetter is the US pop singer Madonna who started her career in the early 80’s and is still considered as the Queen of Pop. So, an idea would be to have a fashion show with the AMFI (Amsterdam Fashion Institute) of the Hogeschool van Amsterdam, the SAE Institute and the Dance school of Hogeschool INHOLLAND or a another Dance school.

3.TWISTER!

Have one band perform on one stage, than let another band play in an opposite stage. This way the audience will keep twisting. It might be cool to have a lot of stages, but of course it’s also doable with two stages.

4. Tour with local bands

1 band from Haarlem, Utrecht, Amsterdam and Den Haag (the specific cities can still be changed).Arrange 2 gigs in every city, which makes for a total of 8 gigs. This way every band will get his own audience to his own city, and perhaps even in other cities. The band who plays in its own city will be the headliner for that show. So if they play in Haarlem, the band from Haarlem will be the main act.

5. “South African” Artists Tour

The original concept was to “export” South African bands to the Netherlands for a couple of weeks and organise a tour – mainly to gain them overseas exposure. Ideally at least four bands but funding will be the determining factor.
Research has indicated that there are some cultural grants/funds available for African artists, and creating awareness of African culture/arts, shifting the focus of the originally intented tour style from 'mainstream' genres of music (pop/rock/indie etc) to a more 'ethnic' feel.

6. Jam It

Idea: Several street musicians and bands from different locations on the streets are connected via Internet streaming broadcast and jam with each other at the same time, performing life in front of the big public. The jam is shown to the audience on the big screens with the overview of the other jamming artists on them so the audience, actually, has a feeling of seeing big jam life at one time from different spots